top of page

EP#253: How To Create a Buyer Persona w/Tina Wells

This week's episode features Tina Wells, an award-winning marketer, entrepreneur, and best-selling author. In this episode, Tina discusses the importance of marketing strategy, where businesses should advertise, advice for brand elevation, and the significance of owning your niche.


* 0:00 - Introduction

* 1:05 - Review of the Week

* 3:42 - Guest Introduction

* 4:11 - Tina's background

* 6:07 - Importance of Marketing Strategy

* 10:11 - Where to Advertise

* 14:55 - Advice for Brand Elevation

* 20:11 - Owning Your Niche

* 25:22 - Tina's new book

* 27:49 - Closing Remarks

In the episode, Tina talks about the significance of having a strong marketing strategy, which she says is critical to the success of any business. She explains that a marketing strategy should clearly outline the target audience, goals, and metrics for success.

According to Tina, having a clear marketing strategy can help businesses to allocate their resources more efficiently and effectively.

When asked about the best places to advertise, Tina advises businesses to focus on platforms where their target audience is most active. She suggests looking at social media platforms, such as Instagram and TikTok, and also considering traditional advertising methods like TV commercials and billboards.

Tina also provides advice on how to elevate a brand, emphasizing the importance of authenticity and building relationships with customers. She suggests that businesses should identify their unique value proposition and focus on providing exceptional customer service to build trust and loyalty with their customers.

Tina also talks about her new book, The Elevation Approach, which is available at Target stores nationwide. The book is a guide for entrepreneurs and small business owners on how to build a successful brand.

Learn more about Tina Wells Here

Subscribe to the podcast:

Grab my new ebook Podcast Secrets Revealed here 👉🏽


Become a Patron today here 👇🏽

Shawn will bring you relevant and practical episodes each week, giving you the tools, and information to get started on a path towards starting the career, or business of your dreams.  Each week we will bring you an inspiring person who has asked themselves this very same question, or a message to help you unlock your inner gift. 🔥👇🏽

Contact Info

Subscribe on: iTunes or Google Play


If you enjoyed this episode, the best way to support this podcast is by leaving a review on Apple Podcasts and sharing on social media. Thank you for your support. 

Recent Posts

See All


bottom of page